Reference category

Marketplaces

A marketplace is a distribution channel with a fee schedule attached. The commission is only one line: payment processing, listing fees, subscriptions, fulfilment, advertising and returns decide the real take rate. The same 15% referral fee can leave a seller with very different margins depending on the category and the fulfilment model.

These entries describe the fee structure and the operating model of the major retail marketplaces, and link to a calculator where you can plug in your own price, cost and rates. Presets are starting points, not quotes: rates vary by category and country and change often, so confirm them in the seller centre before committing to a price.

Reference sets in this category (1)

Marketplace Reference

A seller's guide to the major marketplaces and storefronts: how each one charges, which markets it covers, and what the fee structure means for a small cross-border seller's margin.

12 entries →

All 12 entries

Marketplace Reference 12 entries

AmazonThe largest audience and the most complete fee stack: referral, fulfilment, subscription and advertising. eBayBroad reach and no monthly fee, with a final value fee that varies sharply by category. EtsyLow commission, but listing and payment fees stack up quickly on cheap items. Walmart MarketplaceNo monthly fee, category-based referral fees and access to US shoppers outside Amazon. TikTok ShopDiscovery-led commerce with a rising commission and a strong dependence on content. ShopifyNo marketplace commission, but you pay for the storefront, the payment processing and the traffic. ShopeeMobile-first, high-volume marketplace across Southeast Asia and Brazil, with local fee schedules. LazadaEstablished Southeast Asian marketplace with country-specific commissions and fulfilment options. Mercado LibreThe dominant Latin American marketplace, with Mercado Pago woven into payments and settlement. AllegroPoland's dominant marketplace, with category commissions and a strong local delivery network. Rakuten IchibaJapan's large marketplace, with a subscription-plus-commission model and high localisation requirements. NoonMiddle Eastern marketplace covering the UAE, Saudi Arabia and Egypt, with category commissions and local licensing.

Tools that work with these entries

Marketplace Fee Calculator

Enter a sale price and the platform's real rates to see the payout, profit per order and break-even price.

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Retail Margin Calculator

Turn cost and price into margin, markup and ROI — and find the price you need for a target margin.

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Landed Cost Calculator

Add duty, import tax, freight and handling to a goods value to get the true landed cost and per-unit cost.

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VAT / GST Calculator

Add or remove VAT or GST with country presets for the UK, EU, Canada, Australia, Japan, Singapore and the UAE.

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De Minimis Checker

Enter a declared value and destination to see whether duty and tax start — and where the cliff falls.

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Tell me when the rules change

De minimis thresholds, import tax rates and marketplace fee schedules move more often than most price lists. Leave an address and we will send a short note when one of the tracked markets changes.

Ask a compliance question

Free first answer by email. Tell us the destination, the product and the channel — we will point you to the rule and the official source. No obligation, no sales sequence.

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